NEW YORK SPRAY FOAM INSULATION
Case Study: Network Mulit-site Marketing Solution.
About the Project
NEW YORK SPRAY FOAM INSULATION
Responsive Web Design
WordPress Network Development
NEW YORK SPRAY FOAM INSULATION, A leader in spray foam insulation services throughout New York, Long Island and New York City, requested a plan for monetizing regional websites for insulation professionals looking to partner with the New York Spray Foam Insulation brand.
Our goal was to develop a version of their very successful website for a multi-site installation. With regional branches that may be customized for each client site.
In addition, the client wanted to use geo-location to auto-direct viewer to their local region based on their computers ISP.
The key to this project was planning. The goal was to create regional sites that were almost identical to the main website.
With this in mind, we had to maintain the search performance of the main site, create regional sites and implement technology to auto-direct user to the location that matched closest to their current computers location.
We were called upon to provide the solution that would be best for management and provide the client with a regional site that could be assigned to an authorized installer that purchased the region.
Determine a scope of work for our client was a true collaborative effort. We relied on his extensive knowledge of the industry and we provided the suggestions from a technical standpoint. Our SEO team and development project managers worked in tandem to formulate our plan.
The original website was built in WordPress which made migrating to a network installation straightforward.
The decision to build as sub-folders and not subdomains was influenced by the search results that our client wanted to preserve. The choice also lent to allowing regional sites to act independently and thus behave s single entities.
The design for this project was minimal since the idea was to create the infrastructure more so then give the site a face lift.
We made slight adjustments to color schemes where needed and made some changes to content to better suite with our SEO plan.
To see the final result visit their website NewYorkSprayFoamInsulation.com opens in a new window. Please note if your zip code falls within a registered region you will be redirected otherwise your will visit the main website.
Geo-location was another challenge that required some adjustment until we found the best technology to employ. Google’s solution ended up providing the granularity that was requested and had the best result when it came to zip-code recognition.
Once the sites were created, we implemented an SEO plan to ensure the websites for each region would align with the search terms for the content.
The result is a fully managed WordPress Network site with 9 regional brochure insulation sites ready to sell to top insulation contractors.
“We hired NST on September, 2016. We were transitioning our offices to an electronic EMR and we needed the support of an experienced IT group. The team at NST has always presented themselves as professional, competent and trustworthy. The transition from our previous IT group to NST was seamless. We have had nothing but positive experiences thus far and we look forward to working with NST for years to come.”
“My company just launched our revamped website and we couldn't be any happier with the way the site turned out, and our experience with the NST Web Team. They took our old website with outdated graphics & fonts, and transformed it into a sophisticated and functional site that looks amazing. The custom site they built makes it easy for us to keep our content up-to-date and is simple and easy to maintain. Even post-launch, the team has continued to be helpful and interactive, making it easy to solve any issues quickly. They are easy to work with, responsive, thorough and extremely helpful. Thank you NST.”
“Commitment to Excellence. This is what comes to mind when I think of NST. Through our best and worst times our friends at NST have been by my company’s side through it all. Their unwavering dedication is second to none.”
“We have been utilizing NST for a number of years now. The reason, simply knowledgeable, friendly people who know how to get it done.”
“NST has always been dependable. Everyone we dealt with overall has always been helpful and professional and attentive. They are always receptive to our suggestions.”
“Having NST as our IT company makes everything easy! We have dealt with a lot of their employees and they are always helpful, responsive, nice, and quick with getting every job done in a timely fashion. I do love that they care so much for their customers and makes working with them great! They keep on top of all computers or programs that need updating and our company made the best decision in having them also take on our printers. Over all a great company to deal with and are glad to be one of their customers. “
“Calling the NST help desk is always a pleasure! They are quick to respond and always offer a comprehensive solutions in a courteous and professional manner.”
"I’ve been working with NST for the past 8 years. They have been quick to respond to any issues we have had. I’ve gotten to know most techs pretty well, so they know what type of service I expect. When you have people working for you who know, care, and understand your needs and how the office runs it makes it easier to find solutions. I would highly recommend NST to any company needing efficient and competent techs. NST owners don’t hide behind the front line, they make themselves accessible to you in time of need."
“Working with NST these many years is like having “our own personal tech department right next door”! Couldn’t do without them! Very professional, patient and technically thorough; always looking out for our company’s computer efficiency and welfare with reasonable rates.”
Designing for User Experience
NST Web Solutions carefully considers form and function when creating a custom solution for our clients.
Developing an effect User Experience is no simple task. A deep understanding of the clients business and goals for presenting their services or content, is critical. This is always our first step in developing a UX/UI plan.
Understanding NEW YORK SPRAY FOAM INSULATION’S target audience was key to building an effective user experience.
With many hours of discussion and internal research, we developed a plan to best serve our client’s needs.
Since the design for the website was basically unchanged, we had to ensure that it worked well and was intuitive. The navigation on desktop and mobile was changed slightly to fit with best practices.
Coding Your Future One Line at a Time
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