HOTALING INSURANCE SERVICES

Case Study: Marketing website with plenty of bells and whistles.

About the Project

Client:

HOTALING INSURANCE SERVICES

Services:

Custom Programming
Website design
Responsive Web Design
WordPress Development
Plugin Development
Secure Hosting
WordPress Training

Summary

The Hotaling Group, a domestic and international insurance and financial provider based in US and Amsterdam, wanted to update their website to match their companies reputation in the industry.

The goal the task, create a unique visual experience yet provide the information that viewer will find useful.

Build a 3-pronged landing with video to catch the eye, easy-to-navigate blocks to better serve the clients target audience and link all 3 verticals for better usability.

Develop solutions for interfacing with Linked in profiles of all personnel and find a solution for displaying services in a unique and interesting manner.

The Challenge

Design was key to this project. We had to marry the concepts our client envisioned with usability.

The project wanted to be original, tie in to their companies branding, and put a twist on the typical marketing website.

Their goal was to have an entry point with video to wow the viewer. The challenge was finding the concept video that best captured the clients vision.

Each industry vertical would have it’s own “site” with the page functioning independently yet linked to each other.

The administration of the website had to be simple and intuitive.

Visuals were just as important as the written content as each image would represent a location of The Hotaling Group.

Custom development would be required to convert the design concepts into reality.

The Solution

As with all our projects, we held a number of interviews to determine a scope of work that provided the optimal solutions for our clients project.

Our platform of choice would be WordPress due to it’s ease of development and quick learning curve for administration.

For design, the project encountered multiple revisions due to conflicting needs. We created numerous concepts with varying navigational styles and ultimately created the one that can be seen on their website HG-INSURANCESERVICES.COM opens in a new window

The landing page came together using a video fly-over as per our clients vision. Using WordPress and custom fields we created an admin that provides the client with the ability to easily manage the content for the landing page, US client page, International client page and Sport/Entertainment page.

Location management was integrated for automatically adding new location as the company grows and expands.

Services on the US client page was accomplished with a bit of slick coding and is fully managed in the admin – no small feat.

The responsiveness of the site also presented a challenge sure to the large images and varying font sizes. We used Media Queries to not only manage the site on small devices but to also manage differing desktop sizes. The overall result is a unique modern website we are proud to have been a part of developing.

Hotaling Insurance Services

Client Testimonials

  • “We hired NST on September, 2016. We were transitioning our offices to an electronic EMR and we needed the support of an experienced IT group. The team at NST has always presented themselves as professional, competent and trustworthy. The transition from our previous IT group to NST was seamless. We have had nothing but positive experiences thus far and we look forward to working with NST for years to come.”

    Michael P. Reproductive Specialists of New York
  • “My company just launched our revamped website and we couldn't be any happier with the way the site turned out, and our experience with the NST Web Team. They took our old website with outdated graphics & fonts, and transformed it into a sophisticated and functional site that looks amazing. The custom site they built makes it easy for us to keep our content up-to-date and is simple and easy to maintain. Even post-launch, the team has continued to be helpful and interactive, making it easy to solve any issues quickly. They are easy to work with, responsive, thorough and extremely helpful. Thank you NST.”

    Suzanne Reilly Director of Marketing, DJJ Technologies
  • “Commitment to Excellence. This is what comes to mind when I think of NST.  Through our best and worst times our friends at NST have been by my company’s side through it all. Their unwavering dedication is second to none.”

    TODD YOVINO Broker/Owner, Island Advantage Realty
  • “We have been utilizing NST for a number of years now. The reason, simply knowledgeable, friendly people who know how to get it done.”

    Vincent Tria Facility and Safety Manager, Global Tissue Group
  • “NST has always been dependable.  Everyone we dealt with overall has always been helpful and professional and attentive.  They are always receptive to our suggestions.”

    Stephanie Rivera Tom Ford, Inventory Control Manager
  • “Having NST as our IT company makes everything easy! We have dealt with a lot of their employees and they are always helpful, responsive, nice, and quick with getting every job done in a timely fashion. I do love that they care so much for their customers and makes working with them great! They keep on top of all computers or programs that need updating and our company made the best decision in having them also take on our printers. Over all a great company to deal with and are glad to be one of their customers. “

    Jessica Ghahremani Assistant Project Manager, Champion Metal & Glass, Inc.
  • “Calling the NST help desk is always a pleasure!  They are quick to respond and always offer a comprehensive solutions in a courteous and professional manner.”

    Laura Ferrante Director of Administration, Comax Flavors
  • "I’ve been working with NST for the past 8 years. They have been quick to respond to any issues we have had.  I’ve gotten to know most techs pretty well, so they know what type of service I expect. When you have people working for you who know, care, and understand your needs and how the office runs it makes it easier to find solutions. I would highly recommend NST to any company needing efficient and competent techs. NST owners don’t hide behind the front line, they make themselves accessible to you in time of need."

    Aracelis Hernandez (Chely)
  • “Working with NST these many years is like having “our own personal tech department right next door”!  Couldn’t do without them!  Very professional, patient and technically thorough; always looking out for our company’s computer efficiency and welfare with reasonable rates.”

    Arlene ELFA International

Designing for User Experience

NST Web Solutions carefully considers form and function when creating a custom solution for our clients.

Developing an effect User Experience is no simple task. A deep understanding of the clients business and goals for presenting their services or content, is critical. This is always our first step in developing a UX/UI plan.

Understanding Hotaling Insurance Services target audience was key to building an effective user experience.

With many hours of discussion and internal research, we developed a plan to best serve our client’s needs.

The key features we created to solve some of the unique requests also challenges UX/UI best practices. We worked with our client to provide a revised interface that did actually combine form and function.

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